Iain Ellwood
Marketing for growth
Iain Ellwood · 2014
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"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit" --
Book details
- Year
- 2014
- Language
- English
- Publisher
- TBS/GBS/Transworld
- Editions
- 3
- Pages
- 256
- ISBN
- 9781847658654
Data source: Wikidata
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