Marketing Fundamentals Student Edition

"Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps not even related to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester." -- Page 4. Marketing Fundamentals is the high school student’s guide to the dynamic world of marketing. Students will learn how to create marketing strategy, the role of the marketing mix, and the importance of differentiation in the marketplace. Foundational program for students enrolled in a Business CTE program or anyone interested in exploring the world of marketing. Marketing is no longer just for business majors. Anyone wanting to build awareness and influence others should understand the basic principles of marketing. Students begin each chapter of Marketing Fundamentals in a real-life business setting, where they experience first-hand what it is like to analyze buyer behavior, build impactful messaging, make data-driven decisions, and create winning marketing strategies. -- Publisher.

Year

2023

Language

English

Publisher

McGraw-Hill Education

Editions

1

ISBN

9781266606410

Data source: Wikidata