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Marketing in management

Mike Worsam, D. Berkeley Wright · 1995

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About the book

Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issues.

Book details

Year
1995
Language
English
Publisher
Trans-Atlantic Publications
Editions
1
Pages
594
ISBN
9780273607366

Data source: Wikidata

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