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Marketing in the digital age

John O'Connor, Eamonn Galvin · 2000

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About the book

This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

Book details

Year
2000
Language
English
Publisher
Financial Times Management
Editions
1
Pages
216
ISBN
9780273641957

Data source: Wikidata

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