Daina Middleton
Marketing in the participation age
Daina Middleton · 2013
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--
Book details
- Year
- 2013
- Language
- English
- Publisher
- John Wiley & Sons Inc.
- Editions
- 7
- Pages
- 205
- ISBN
- 9781118402306
Data source: Wikidata
