Marketing libraries in a Web 2.0 world
Dinesh K. Gupta, Réjean Savard · 2011
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a "hot topic". These proceedings focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information set ups. The papers included (in English and French) are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends; Interesting cases of marketing through Web 2.0 tools.
Book details
- Year
- 2011
- Language
- English
- Series
- IFLA publications -- 145
- Publisher
- De Gruyter Saur
- Editions
- 3
- Pages
- 161
- ISBN
- 9783110263312
Data source: Wikidata
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