Marketing management in the 21st centuryNoel Capon

Marketing management in the 21st century

Name: Marketing management in the 21st century
ISBN: 9780139156953

Noel Capon, James M. Hulbert · 2001

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About the book

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

Book details

Year: 2001
Language: English
Publisher: Prentice Hall
Editions: 1
Pages: 637
ISBN: 9780139156953

Data source: Wikidata

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