Marketing management
Kamran Kashani, Dominique Turpin · 2002
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About the book
"Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is a supplement to both marketing management or international marketing courses at both undergraduate and MBA level." "Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is a resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case."--Jacket.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 2
- Pages
- 503
- ISBN
- 9780333750087
Data source: Wikidata
