Marketing national parks for sustainable tourism

"This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography abnd forestry."--Back cover.

Year

2016

Language

English

Series

Aspects of tourism -- 72

Publisher

Channel View Publications

Editions

1

Pages

155

ISBN

9781845415587

Data source: Wikidata