Marketing
Jim Burrow, Jim Bosiljevac · 2012
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About the book
Marketing 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. Marketing 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. - Publisher.
Book details
- Year
- 2012
- Language
- English
- Publisher
- South-Western Cengage Learning
- Editions
- 1
- Pages
- 704
- ISBN
- 9781133108146
Data source: Wikidata
