MarketingSally Dibb

Marketing

Name: Marketing
ISBN: 9780395669280

Sally Dibb · 1994

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About the book

Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.

Book details

Year: 1994
Language: English
Publisher: Houghton Mifflin
Editions: 1
Pages: 726
ISBN: 9780395669280

Data source: Wikidata

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