MarketingBaines, Paul
Marketing
Baines, Paul · 2014
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About the book
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Book details
- Year
- 2014
- Language
- English
- Publisher
- Oxford University Press
- Editions
- 3
- Pages
- 737
- ISBN
- 9780199659531
Data source: Wikidata
