MarketingPatrick Forsyth
Marketing
Patrick Forsyth · 2004
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About the book
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Kogan Page
- Editions
- 3
- Pages
- 540
- ISBN
- 9780749441142
Data source: Wikidata
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