Marketing research
Gilbert A. Churchill, Dawn Iacobucci · 2001
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About the book
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
Book details
- Year
- 2001
- Language
- English
- Publisher
- South-Western College Pub
- Editions
- 4
- Pages
- 1006
- ISBN
- 9780030331015
Data source: Wikidata
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