Christopher West
Marketing research
Christopher West · 1999
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
Book details
- Year
- 1999
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 240
- ISBN
- 9780333721780
Data source: Wikidata
