Marketing ResearchRay Kent

Marketing Research

Name: Marketing Research
ISBN: 9781861521552

Ray Kent · 1998

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About the book

"Marketing Research Measurement, Method and Application provides a comprehensive and detailed coverage of all the elements that go into marketing research including the instruments of data capture, data collection methods and data analysis, along with an up-to-date review of techniques and applications currently used by the larger market research agencies." "This text places a great emphasis on how to generate good measures of marketing concepts and shows how all research is approached from a particular perspective."--BOOK JACKET.

Book details

Year: 1998
Language: English
Publisher: CENGAGE Lrng Business Press
Editions: 1
Pages: 384
ISBN: 9781861521552

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