Marketing Schools Marketing Cities Who Wins And Who Loses When Schools Become Urban Amenities
Maia Bloomfield · 2013
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Not merely institutions of learning, schools have increasingly become a sign of a neighbourhood's vitality, and city planners have ever more explicitly promoted 'good schools' as a means of attracting more affluent families to urban areas, a dynamic process that the author critically examines in this book. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. By asking what happens when affluent parents become 'valued customers', the book uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.
Book details
- Year
- 2013
- Language
- English
- Publisher
- The University of Chicago Press
- Editions
- 1
- Pages
- 281
- ISBN
- 9780226016658
Data source: Wikidata