Marketing strategyOrville C. Walker
Marketing strategy
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About the book
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.
Book details
- Year
- 2007
- Language
- English
- Publisher
- McGraw-Hill Education (ISE Editions)
- Editions
- 3
- Pages
- 384
- ISBN
- 9780071116749
Data source: Wikidata
