Marketing Stripped Bare

"By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.

Year

2003

Language

English

Publisher

Kogan Page

Editions

1

Pages

156

ISBN

9780749439972

Data source: Wikidata