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Marketing the Bard

Don-John Dugas · 2006

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About the book

"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.

Book details

Year
2006
Language
English
Publisher
University of Missouri Press
Editions
1
Pages
271
ISBN
9780826216885

Data source: Wikidata