Marketing the Unknown
Paul Millier · 1999
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About the book
In this book, Paul Millier demonstrates that products have a 'life' before their 'life cycle'. He has developed the techniques of a marketing strategy which can be applied to products which do not yet exist on the market place and for markets which themselves do not exist - in essence a marketing strategy for technical innovations. This practical book will pave the way for marketing managers, R&D managers and project managers in industrial organizations to successfully launch and market innovations in a very competitive field and will enable the reader to outline strategies for further development.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 248
- ISBN
- 9780471986218
Data source: Wikidata
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