Marketing to the Base of the PyramidRamendra Singh

Marketing to the Base of the Pyramid

Ramendra Singh, Tahir Ahmad Wani · 2025

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

Book details

Year: 2025
Language: English
Publisher: Springer
Editions: 1
ISBN: 9789819671045

Data source: Wikidata

More by Ramendra Singh

Marketing to the PoorRamendra Singh

Marketing to the Poor

Ramendra Singh · 2022

Customer-Oriented Sales Management PracticesRamendra Singh

Customer-Oriented Sales Management Practices

Ramendra Singh · 2014

Bottom of the Pyramid MarketingRamendra Singh

Bottom of the Pyramid Marketing

Ramendra Singh · 2018

Poor MarketingRamendra Singh

Ramendra Singh · 2018

Base of the Pyramid and Consumption DilemmasRamendra Singh

Base of the Pyramid and Consumption Dilemmas

Ramendra Singh · 2017

Sustainability and Marketing to Socially Connected ConsumersRamendra Singh

Sustainability and Marketing to Socially Connected Consumers

Ramendra Singh · 2014

Marketing to the Bottom of the PyramidRamendra Singh

Marketing to the Bottom of the Pyramid

Ramendra Singh · 2013

Business-To-Business (B2B) Marketing Practices in IndiaRamendra Singh

Business-To-Business (B2B) Marketing Practices in India

Ramendra Singh · 2012