Marketing to win

"Marketing To Win: Creating and Sustaining Your Non-profit Brand provides non-profits with a framework and cost-effective tools to create, execute and evaluate a Marketing Communications Strategy and Program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events and trade and consumer show booths; and gain media attention, support and coverage."--Page ix, x from the book entiteled Marketing To Win: Creating and Sustaining Your Non-profit Brand.

Year

2009

Language

English

Publisher

Civil Sector Press

Editions

1

Pages

247

ISBN

9781895589627

Data source: Wikidata