booktheque

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan · 2014

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

Book details

Year
2014
Language
English
Publisher
Kogan Page, Limited
Editions
2
ISBN
9780749468989

Data source: Wikidata

More by Malcolm McDonald

Malcolm McDonald on marketing planning
Malcolm McDonald · 2017
Marketing plans
Malcolm McDonald · 2011
Marketing strategies
Malcolm McDonald · 1995
Grokking Web Application Security
Malcolm McDonald · 2024
Marketing Plans
Malcolm McDonald · 2024
Malcolm McDonald on Value Propositions
Malcolm McDonald · 2018
Malcolm Mcdonald on Key Account Management
Malcolm McDonald · 2017
Market segmentation
Malcolm McDonald · 2013
Marketing and finance
Malcolm McDonald · 2013
The complete marketer
Malcolm McDonald · 2013