Marketing your library
Carol Smallwood, Vera Gubnitskaia, Kerol Harrod · 2012
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About the book
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.
Book details
- Year
- 2012
- Language
- English
- Publisher
- McFarland & Company, Inc., Publishers
- Editions
- 1
- Pages
- 221
- ISBN
- 9780786465439
Data source: Wikidata
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