Measuring the Value of Partnering

"One of the key elements to building and sustaining a successful corporate alliance is having a system in place that monitors its progress. From creation and implementation to termination, knowing which metrics to use at each stage of the alliance life cycle is necessary to accurately gauge every factor in your new business relationship." "Measuring the Value of Partnering presents a step-by-step methodology for making sure your alliance is on track. Featuring in-depth case studies based on interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, Avnet, and Hyundai." "Measuring the Value of Partnering enables you to hold a yardstick up to every facet of your business alliance, including productivity, decision-making, and team performance. The book points out important yet often-neglected metrics - such as how long it takes to make decisions, and when to implement damage control - showing you how to develop and use the appropriate metrics accurately and intelligently."--Jacket.

First sentence: Alliance metrics are really all about alliance management.

Year

2004

Language

English

Publisher

AMACOM/American Management Association

Editions

1

Pages

256

ISBN

9780814407783

Data source: Wikidata