Media relations in sport

"In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the sports media profession ... Any student interested in a career in sports media has to know certain essentials - how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise."--Back cover.

Year

2014

Language

English

Series

Sport management library

Publisher

Fitness Publishing

Editions

3

Pages

298

ISBN

9781935412946

Data source: Wikidata