MicrostyleChristopher Johnson
Microstyle
Christopher Johnson · 2011
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About the book
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Book details
- Year
- 2011
- Language
- English
- Publisher
- W. W. Norton & Co.
- Editions
- 1
- Pages
- 246
- ISBN
- 9780393077407
Data source: Wikidata