Mobile influenceChuck Martin
Mobile influence
Chuck Martin · 2013
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About the book
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 246
- ISBN
- 9781137278500
Data source: Wikidata
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