More than a motorcycle
Rich Teerlink, Lee Ozley · 2000
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About the book
"More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment.". "Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute."--BOOK JACKET.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 2
- Pages
- 278
- ISBN
- 9780875849508
Data source: Wikidata