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More than a showroom

Daniel G. Bachrach · 2016

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About the book

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.

Book details

Year
2016
Language
English
Editions
2
Pages
200
ISBN
9781137551870

Data source: Wikidata

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