Motigraphics
Richard C. Maddock · 2000
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"Motigraphics, the measurement of motives, is the natural complement to demographics and psychographics. Demographies and psychographics tell us the what, when, where, and how of consumer behavior. Motigraphics tells us the why. This is an important tool because it is the strength of a motivation that allows market researchers to determine how much equity a brand might have. It allows them to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Maddock show how to measure motives but he also helps marketing and advertising professionals assess the amount of emotion involved in a product or service. For psychologists, marketers, and advertising and sales professionals."--BOOK JACKET.
First sentence: Demographics and psychographics have long been the key to the analysis of consumer behavior.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Quorum Books
- Editions
- 2
- Pages
- 320
- ISBN
- 9781567202847
Data source: Wikidata
More by Richard C. Maddock
