Multinational banking in ChinaMengchen
Multinational banking in China
Mengchen · 2009
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About the book
Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location choice, entry strategies and competitive advantages.
Book details
- Year
- 2009
- Language
- English
- Series
- New horizons in international business
- Publisher
- Edward Elgar
- Editions
- 2
- Pages
- 170
- ISBN
- 9781848446113
Data source: Wikidata