Claude C. Hopkins
My Life in Advertising & Scientific Advertising
Claude C. Hopkins · 1966
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This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
Book details
- Year
- 1966
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 4
- Pages
- 334
- ISBN
- 9780844231013
Data source: Wikidata
