Jan Kreft

Myth in Modern Media Management and Marketing
Jan Kreft · 2019
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"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Book details
- Year
- 2019
- Language
- English
- Publisher
- IGI Global
- Editions
- 5
- Pages
- 317
- ISBN
- 9781522591009
Data source: Wikidata