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Myth in Modern Media Management and Marketing

Jan Kreft · 2019

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About the book

"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--

Book details

Year
2019
Language
English
Publisher
IGI Global
Editions
5
Pages
317
ISBN
9781522591009

Data source: Wikidata