New perspectives on retailing and store patronage behavior
Torben Hansen, Hans Stubbe Solgaard · 2004
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers." "New Perspectives on Retailing and Store Patronage Behavior will be particularly welcomed by MBA and postgraduate classes in retailing and consumer behavior. This book will also prove beneficial for retail managers."--Jacket.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Springer
- Editions
- 4
- Pages
- 122
- ISBN
- 9781402079542
Data source: Wikidata
