No more cold calling
Joanne S. Black · 2006
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About the book
Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Warner Business Books
- Editions
- 2
- ISBN
- 9780446577793
Data source: Wikidata
