Emilia Wąsikiewicz-Firlej
On (de)constructing corporate identity
Emilia Wąsikiewicz-Firlej, Uniwersytet im. Adama Mickiewicza w Poznaniu · 2017
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The present paper aims to identify professionals' perceptions of corporate identity, projected by companies on their corporate "About us" pages.
Book details
- Year
- 2017
- Language
- English
- Series
- Seria Językoznawstwo Stosowane / Uniwersytet im. Adama Mickiewicza w Poznaniu -- nr 29
- Publisher
- Wydawnictwo Naukowe UAM
- Editions
- 1
- Pages
- 418
- ISBN
- 9788323232254
Data source: Wikidata