One Customer, DivisibleMichael Lowenstein
One Customer, Divisible
Michael Lowenstein · 2005
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About the book
"One customer divisible goes beyond simply optimizing customer relationships and approaches to customer management and loyalty to emphasize a key leveraging factor largely missed by many organizations - that of using individual customer data on a purchasing situation and/or venue specific basis to provide the highest level of perceived value for each customer."--Jacket.
Book details
- Year
- 2005
- Language
- English
- Publisher
- South-Western Educational Pub
- Editions
- 1
- Pages
- 240
- ISBN
- 9780324301298
Data source: Wikidata