Oxytobrands
Marcelo Ghio · 2013
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About the book
*Oxytobrands* presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the totality of the factors involved in the creation of a solid brand platform. At the same time, it redefines the scope of the inspiring vision and the causes for the empathy that it reaches with each individual, guaranteeing permanence and future growth. In other words, solidifying a brand as a source of value. *Oxytobrands* proposes a way to create human brands for an emotional market.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Oxitobrands
- Editions
- 1
- ISBN
- 9788493970116
Data source: Wikidata
