Mathew J. Bartkowiak
Packaging baseball
Mathew J. Bartkowiak · 2012
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"This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. "--Provided by publisher.
Book details
- Year
- 2012
- Language
- English
- Publisher
- McFaraland & Co.
- Editions
- 1
- Pages
- 206
- ISBN
- 9780786461325
Data source: Wikidata
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