Nick Burcher
Paid, owned, earned
Nick Burcher · 2012
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today's marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Kogan Page
- Editions
- 3
- Pages
- 279
- ISBN
- 9780749465629
Data source: Wikidata