Jason Zenor
Parasocial politics
Jason Zenor · 2014
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Explores how consumers form complex relationships with media texts and characters, and how these readings exist in the nexus between real and fictional worlds. This collection of empirical studies uses various methodologies, including surveys, experiments, focus groups, and mixed methods, to analyze how actual consumers interpret the texts and the overt and covert political messages encoded in popular culture.--
Book details
- Year
- 2014
- Language
- English
- Publisher
- Lexington Books
- Editions
- 3
- Pages
- 193
- ISBN
- 9780739183892
Data source: Wikidata
