Personal branding for dummies

This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Year

2014

Language

English

Series

---For dummies

Publisher

John Wiley & Sons, Inc.

Editions

8

Pages

338

ISBN

9781118915554

Data source: Wikidata