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Political marketing and communication

Philippe J. Maarek, Lutton · 1997

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About the book

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Book details

Year
1997
Language
English
Publisher
John Libbey & Company
Editions
1
Pages
300
ISBN
9780861963775

Data source: Wikidata

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