Polling MattersFrank Newport
Polling Matters
Frank Newport · 2004
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About the book
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Warner Books
- Editions
- 7
- Pages
- 320
- ISBN
- 9780446530644
Data source: Wikidata
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