Pop!
Sam Horn · 2006
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About the book
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Sam Horn illustrates the POP! process with such topics as:* Idea Chemistry: The nine components that cause ideas to break out* Muse It or Lose It: Write down ideas as they come* Contra-Band: The power of saying something that flies in the face of current wisdom* The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello* The Eureka Moment: Why people love to discover the Next New Thing
Book details
- Year
- 2006
- Language
- English
- Publisher
- Perigee Trade
- Editions
- 3
- Pages
- 256
- ISBN
- 9780399532764
Data source: Wikidata
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