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Preparing the marketing plan

David Parmerlee · 2002

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About the book

Developed as part of the American Marketing Assocation Toolbox series, Preparing the Marketing Plan shows readers how to develop a marketing plan that gets results and improves the bottom line.

Book details

Year
2002
Language
English
Publisher
McGraw-Hill
Editions
3
ISBN
9780071389914

Data source: Wikidata

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