Principles of Direct and Database MarketingAlan Tapp

Principles of Direct and Database Marketing

Alan Tapp · 2005

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

About the book

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Book details

Year: 2005
Language: English
Publisher: Financal Times Management
Editions: 5
Pages: 489
ISBN: 9780273683551

Data source: Wikidata

More by Alan Tapp

Principles Of Direct Database And Digital MarketingAlan Tapp

Principles Of Direct Database And Digital Marketing

Alan Tapp · 2014

Principles of Direct and Database Marketing Instructor's ManualAlan Tapp

Principles of Direct and Database Marketing Instructor's Manual

Alan Tapp · 2001

Direct Marketing Instructors ManualAlan Tapp

Direct Marketing Instructors Manual

Alan Tapp · 1998