Adrian Palmer
Principles of Services Marketing
Adrian Palmer · 1994
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Book details
- Year
- 1994
- Language
- English
- Publisher
- McGraw Hill Higher Education
- Editions
- 6
- Pages
- 448
- ISBN
- 9780077107949
Data source: Wikidata
More by Adrian Palmer
Adrian Palmer
Principles of Marketing
Adrian Palmer · 2000
Adrian Palmer
Back & Forth
Adrian Palmer · 1985
Adrian Palmer
Ib Environmental Systems And Societies Standard Level A Revision Guide
Adrian Palmer · 2011
Adrian Palmer
The Business Environment
Adrian Palmer · 2011
Adrian Palmer
Back and Forth Pair Activities for Language Development
Adrian Palmer · 1990
Adrian Palmer
Getting Along in English
Adrian Palmer · 1986